Got an interesting press release in my inbox just now about NURSE 3D, which Lionsgate is calling a “psycho-sexual 3D thriller” starring Paz De La Huerta (BOARDWALK EMPIRE, INTO THE VOID). V Magazine made the casting announcement, and premiered a piece of concept art featuring Paz and photographed by photographer and Lionsgate Chief Marketing Officer Tim Palen. You can check it out below (probably not safe for work). Lionsgate is certainly no stranger to the horror genre, seeing great success with the SAW franchise, and their first live action 3D effort, Patrick Lussier and Todd Farmer’s MY BLOODY VALENTINE 3D, was a big hit… which makes it that much weirder that it never got a sequel. But perhaps NURSE 3D will offer us something to fill the void left by SAW coming to an end. Regardless, it’s a risky and risque ad campaign. Check out the high resolution image and press release below.
Click on image to see it full-size
July 13, 2011 – Lionsgate® and the filmmakers of Nurse 3D are pleased to announce that Paz De La Huerta (“Boardwalk Empire,” ENTER THE VOID) will star in the film as Abby Russell, a beautiful, dedicated nurse with a sinister side, and a secret life’s work in which she targets and punishes dishonest men. De La Huerta is represented by Untitled Entertainment and Don Buchwald and Associates.
The studio today debuted gripping pre-production concept art of Paz De La Huerta in character as Abby. Shot by Lionsgate’s Chief Marketing Officer Tim Palen, it will serve as a style guide and character inspiration for all stages of filmmaking. The story was originally inspired by previous photography of horror tastemaker Palen, who explored the intersection of caretaking and punishment in an ongoing series of fine art photographs of beautiful, fantastical nurses used by the studio.
The film is to be directed by Douglas Aarniokoski, who brings a wealth of experience as a first assistant director on high profile productions such as FEAR AND LOATHING IN LAS VEGAS, SPY KIDS, TAKERS, and RESIDENT EVIL: EXTINCTION, and who also directed the forthcoming feature film THE DAY. Principle photography on the film will begin on September 6th in Toronto.
“In his original nurse photos and the fan conversation that ensued, Tim had clearly scratched the surface of a really great concept – the idea of a film noir depiction of a beautiful nurse who uses her sexuality to very severe ends,” explained Mike Paseornek, Lionsgate’s President of Production and the executive in charge of the film. “That concept was the perfect germ for this thrilling story, which will be extremely visceral in 3D.”
Added Palen, “Paz is the perfect actress for this role and has already been such an inspiration to the whole project. She brings an intensity and a sense of adventure to this role that is so promising.” He continues, “We learned from the success of MY BLOODY VALENTINE 3D that there is a real interest in what 3D filmmaking can add to risqué scenes in R rated films, and this film will deliver those scenes to audiences in a really sophisticated, artful way.”
Born and raised in Dallas, Mark has been a movie critic since 1994, with reviews featured in print, radio and National TV. In 2001 he started the Entertainment section of the Herorealm website, where he contributed film reviews and celebrity interviews until 2004. After three years of service there, he started Bigfanboy.com, which has become one of the Dallas film community's leading information websites. Bigfanboy hosts several movie screenings in the Texas area, and works closely with film and TV studios and promotional partners to host exciting events and contests. The site also features a variety of rare celebrity and filmmaker interviews, and Bigfanboy.com regularly covers the film festival circuit as well. In addition to Hollywood reporting, Mark has worked for many years as an advertising and sci-fi/comic book artist. Clients have included Lucasfilm Ltd., Topps Trading Cards, The Dallas Mavericks and The Dallas Stars. From 2002 until 2015 he managed the Dallas Comic Con, Sci-Fi Expo and Fan Days events in the DFW area. He currently catalogs rare comic books and movie memorabilia for Heritage Auctions, and runs the Dallas Comic Show conventions, but remains an avid moviegoer and cinema buff. 
