Covid-19 has already made life very hard for movie theaters, and it’s not getting any easier with rising cases every day and most cities getting more and more strict with regulations. The Christopher Nolan film TENET was already pushed back once, from a mid-July (July 14) release to the end of July (July 31), and now it’s getting pushed back yet again, likely because Warner Bros. is worried about getting the maximum amount of box office exposure and ticket sales. The new release date is August 12, 2020. Variety reported the change, including the following quote from the studio:
Warner Bros. is committed to bringing ‘Tenet’ to audiences in theaters, on the big screen, when exhibitors are ready and public health officials say it’s time. In this moment what we need to be is flexible, and we are not treating this as a traditional movie release. We are choosing to open the movie mid-week to allow audiences to discover the film in their own time, and we plan to play longer, over an extended play period far beyond the norm, to develop a very different yet successful release strategy.
This movie was definitely intended to be the big return of theatrical films, and still may be, but one can only wonder with the unpredictable nature of the Coronavirus, is this second date change just a band-aid on a gaping wound? Tell us your thoughts in the comments.
Born and raised in Dallas, Mark has been a movie critic since 1994, with reviews featured in print, radio and National TV. In 2001 he started the Entertainment section of the Herorealm website, where he contributed film reviews and celebrity interviews until 2004. After three years of service there, he started Bigfanboy.com, which has become one of the Dallas film community's leading information websites. Bigfanboy hosts several movie screenings in the Texas area, and works closely with film and TV studios and promotional partners to host exciting events and contests. The site also features a variety of rare celebrity and filmmaker interviews, and Bigfanboy.com regularly covers the film festival circuit as well. In addition to Hollywood reporting, Mark has worked for many years as an advertising and sci-fi/comic book artist. Clients have included Lucasfilm Ltd., Topps Trading Cards, The Dallas Mavericks and The Dallas Stars. From 2002 until 2015 he managed the Dallas Comic Con, Sci-Fi Expo and Fan Days events in the DFW area. He currently catalogs rare comic books and movie memorabilia for Heritage Auctions, and runs the Dallas Comic Show conventions, but remains an avid moviegoer and cinema buff. 
