Remember when “Chewbacca Mom” got a billion views just for posting a video of herself with a Chewie mask on and roaring while laughing? Well now you can do the same, but for a very good cause. In the new video below, which is mostly a featurette for SOLO: A STAR WARS STORY, you can watch Ron Howard talk about everyone’s favorite Wookiee (played now by Joonas Suotamo) being a bit of a diva on set, then he tells us about a fun promotion they’re doing through Force For Change called “Roar For Change” to support UNICEF. And you and your social media sites can help on May the 4th (as in “May the Fourth be with you”). You’ll also get a look at some new shots from the SOLO movie below, which is now just weeks away.
Lucasfilm and Star Wars: Force for Change today announced Roar For Change, a global challenge in support of UNICEF. The initiative invites fans and families to share their own version of Chewbacca’s iconic roar. For each public post, like, or share on Facebook, Instagram or Twitter that includes #RoarForChange between May 3 – 25, 2018, Star Wars: Force for Change U.S. will donate $1 to UNICEF USA, up to $1 million. Funds will be used to support UNICEF’s lifesaving work for children around the world.
“Every year, May 4th has seen fans across the globe become Forces for Change and rally around good causes,” says Paul Gainer, Head of Disney Consumer Products Commercialization. “This year, as part of the countdown to the launch of Solo: A Star Wars Story, we’re giving them a fun way to support UNICEF while celebrating Han’s legendary sidekick Chewbacca, and his iconic roar, which is almost as recognizable as the Wookiee warrior himself.”
Fans can share their best Chewbacca impersonation, don Hasbro’s Electronic Chewbacca mask, or create a Dubsmash using one of Chewbacca’s best-known roars from the Star Wars saga, which will be hosted on the app’s homepage for the duration of the campaign.
Born and raised in Dallas, Mark has been a movie critic since 1994, with reviews featured in print, radio and National TV. In 2001 he started the Entertainment section of the Herorealm website, where he contributed film reviews and celebrity interviews until 2004. After three years of service there, he started Bigfanboy.com, which has become one of the Dallas film community's leading information websites. Bigfanboy hosts several movie screenings in the Texas area, and works closely with film and TV studios and promotional partners to host exciting events and contests. The site also features a variety of rare celebrity and filmmaker interviews, and Bigfanboy.com regularly covers the film festival circuit as well. In addition to Hollywood reporting, Mark has worked for many years as an advertising and sci-fi/comic book artist. Clients have included Lucasfilm Ltd., Topps Trading Cards, The Dallas Mavericks and The Dallas Stars. From 2002 until 2015 he managed the Dallas Comic Con, Sci-Fi Expo and Fan Days events in the DFW area. He currently catalogs rare comic books and movie memorabilia for Heritage Auctions, and runs the Dallas Comic Show conventions, but remains an avid moviegoer and cinema buff. 
