Remember when “Chewbacca Mom” got a billion views just for posting a video of herself with a Chewie mask on and roaring while laughing? Well now you can do the same, but for a very good cause. In the new video below, which is mostly a featurette for SOLO: A STAR WARS STORY, you can watch Ron Howard talk about everyone’s favorite Wookiee (played now by Joonas Suotamo) being a bit of a diva on set, then he tells us about a fun promotion they’re doing through Force For Change called “Roar For Change” to support UNICEF. And you and your social media sites can help on May the 4th (as in “May the Fourth be with you”). You’ll also get a look at some new shots from the SOLO movie below, which is now just weeks away.
Lucasfilm and Star Wars: Force for Change today announced Roar For Change, a global challenge in support of UNICEF. The initiative invites fans and families to share their own version of Chewbacca’s iconic roar. For each public post, like, or share on Facebook, Instagram or Twitter that includes #RoarForChange between May 3 – 25, 2018, Star Wars: Force for Change U.S. will donate $1 to UNICEF USA, up to $1 million. Funds will be used to support UNICEF’s lifesaving work for children around the world.
“Every year, May 4th has seen fans across the globe become Forces for Change and rally around good causes,” says Paul Gainer, Head of Disney Consumer Products Commercialization. “This year, as part of the countdown to the launch of Solo: A Star Wars Story, we’re giving them a fun way to support UNICEF while celebrating Han’s legendary sidekick Chewbacca, and his iconic roar, which is almost as recognizable as the Wookiee warrior himself.”
Fans can share their best Chewbacca impersonation, don Hasbro’s Electronic Chewbacca mask, or create a Dubsmash using one of Chewbacca’s best-known roars from the Star Wars saga, which will be hosted on the app’s homepage for the duration of the campaign.