THE FOUNDER new trailer – Michael Keaton figures out how to market McDonald’s

THE FOUNDER new trailer – Michael Keaton figures out how to market McDonald’s

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I was disappointed when The Weinstein Company didn’t screen THE FOUNDER for press groups outside of LA and New York, as it’s easily one of my most anticipated films on the horizon. Michael Keaton leads the story about Ray Kroc, a salesman in the 1950s who clued into the growing popularity of the McDonald brothers’ fast food restaurants, and eventually helped birth the franchise we now know as McDonald’s. The supporting cast includes Laura Dern, John Carroll Lynch, and Nick Offerman. Check out the newest trailer below and tell us your thoughts in the comments.

Directed by John Lee Hancock (SAVING MR. BANKS), THE FOUNDER features the true story of how Ray Kroc (Michael Keaton), a struggling salesman from Illinois, met Mac and Dick McDonald, who were running a burger operation in 1950s Southern California. Kroc was impressed by the brothers’ speedy system of making the food and saw franchise potential. Writer Robert Siegel (THE WRESTLER) details how Kroc maneuvered himself into a position to be able to pull the company from the brothers and create a billion-dollar empire. The film also stars Laura Dern as Ray Kroc’s first wife Ethel; John Carroll Lynch as Mac McDonald and Nick Offerman as Dick McDonald.

THE FOUNDER opens January 20, 2017

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About the Author

Born and raised in Dallas, Mark has been a movie critic since 1994, with reviews featured in print, radio and National TV. In 2001 he started the Entertainment section of the Herorealm website, where he contributed film reviews and celebrity interviews until 2004. After three years of service there, he started Bigfanboy.com, which has become one of the Dallas film community's leading information websites. Bigfanboy hosts several movie screenings in the Texas area, and works closely with film and TV studios and promotional partners to host exciting events and contests. The site also features a variety of rare celebrity and filmmaker interviews, and Bigfanboy.com regularly covers the film festival circuit as well. In addition to Hollywood reporting, Mark has worked for many years as an advertising and sci-fi/comic book artist. Clients have included Lucasfilm Ltd., Topps Trading Cards, The Dallas Mavericks and The Dallas Stars. From 2002 until 2015 he managed the Dallas Comic Con, Sci-Fi Expo and Fan Days events in the DFW area. He currently catalogs rare comic books and movie memorabilia for Heritage Auctions, and runs the Dallas Comic Show conventions, but remains an avid moviegoer and cinema buff.