Tonight, Marvel TV comes back with the debut of AGENT CARTER starring Hayley Atwell as the WWII super-spy and if seeing the formation of S.H.I.E.L.D. and appearances by Tony Stark’s daddy are not enough for you, well Marvel has upped the ante and they will be debuting the very first trailer for the Peyton Reed directed ANT-MAN. The film, which stars Michael Douglas as Hank Pym and Paul Rudd as Scott Lang.
Marvel, in a brilliant form of marketing and humor, has released the first official poster (not counting the SDCC poster) for the film and it consists of the title, lots of white space and small speck in the center. Upon closer inspection, you can actually see that this is in fact Ant-Man in costume. Highlighting the shrinking powers of the hero is fantastic. With so much negative space on the poster, the small man in the middle forces the spectator to move closer for inspection. This gets the audience talking and that’s important for this film. A lot has been said about ANT-MAN and how it could possibly be Marvel’s first bomb, a sentiment that was also said about GUARDIANS OF THE GALAXY (and will likely be said about most of their obscure products in the future until this Nostradamus-like prediction finally, if ever, rings true), but if they can get out in front and deliver a strong marketing campaign, this film should do well. I honestly think that until Marvel actually delivers a truly bad film, they will continue to ride their wave of associated quality. Being the follow-up to the next AVENGER‘s won’t hurt it either.
On top of the first poster, Entertainment Weekly has released the cover to their next issue which shows Paul Rudd in costume as the titular hero. You can check that out below and be sure to pick up the new issue when it hits newsstands this week.
So, as we are finally starting to get some marketing for the film, what are your thoughts on what we are seeing? Also, be sure to tune into ABC tonight for AGENT CARTER for the debut of the ANT-MAN trailer and catch it right here as soon as it hits the net.
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ANT-MAN is directed by Peyton Reed and stars Judy Greer, Bobby Cannavale, Paul Rudd, Michael Douglas, Michael Pena, Martin Donovan, Wood Harris, John Slattery, Evangeline Lilly, Corey Stoll, Gregg Turkington, Abby Ryder Fortson, David Dastmalchian and T.I.
Synopsis: The next evolution of the Marvel Cinematic Universe brings a founding member of The Avengers to the big screen for the first time with Marvel Studios’ “Ant-Man.” Armed with the astonishing ability to shrink in scale but increase in strength, master thief Scott Lang must embrace his inner-hero and help his mentor, Dr. Hank Pym, protect the secret behind his spectacular Ant-Man suit from a new generation of towering threats. Against seemingly insurmountable obstacles, Pym and Lang must plan and pull off a heist that will save the world.
ANT-MAN will hit 2D and 3D theaters on July 17, 2015.
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Jim is an avid movie enthusiast, representing the general movie going audience, looking at movies for their entertainment value as opposed to their critical weight. He enjoys the escapism that movies provide. He is a fan of all genre's of movies, but gravitates toward comic-based movies, summer "popcorn" flicks and over-the-top comedies as his preference. 
