THE AMAZING SPIDER-MAN “SECRETS UNMASKED”
TRUCK TOUR
The Ultimate Spider-Man Interactive Experience Swings Into
DFW starting on May 30, 2012
WHAT: Everyone’s favorite Super Hero will be dropping into a Walmart near you!
In anticipation of the summer’s biggest blockbuster, The Amazing Spider-Man, Sony Pictures Home Entertainment, Walmart Stores, Inc., and Marvel Entertainment have teamed up to present the ultimate Spider-Man experience at Walmart Stores nationwide.
Grab the family for a fun-filled adventure at your local Walmart store and explore the innovative “Secrets Unmasked” Truck Tour that turns a parking lot into a playground of interactive features including*:
· PlayStation3 gaming center with advanced demo of The Amazing Spider-Man video game from Activision available in stores on June 26th
· Demonstrations and giveaways of the new Spider-Man Bonkazonks toys and The Amazing Spider-Man Hero FX Masks from Hasbro
· HP photo center with free photo print to take home
· Sony Electronics Screening center
· Temporary tattoo station
· Samples of Spider-Man snacks from Kellogg’s
· Demo of the “Web-Slinger” augmented reality app from Smart Talk
· Spidey climbing wall (only at select locations)
*activities vary by location
WHEN: See full list below.
Click on image to see it full-size.
About Sony Pictures Home Entertainment:
Sony Pictures Home Entertainment is a Sony Pictures Entertainment (SPE) company. Sony Pictures Entertainment (SPE) is a subsidiary of Sony Corporation of America, a subsidiary of Tokyo-based Sony Corporation. SPE’s global operations encompass motion picture production and distribution; television production and distribution; home entertainment acquisition and distribution; a global channel network; digital content creation and distribution; operation of studio facilities; development of new entertainment products, services and technologies; and distribution of entertainment in more than 159 countries. For additional information, go to http://www.sonypictures.com/
About Wal-Mart:
Wal-Mart Stores, Inc. (NYSE: WMT) serves customers and members more than 200 million times per week at over 10,000 retail units under 69 different banners in 27 countries. With fiscal year 2012 sales of approximately $444 billion, Wal-Mart employs more than 2 million associates worldwide. Wal-Mart continues to be a leader in sustainability, corporate philanthropy and employment opportunity. Additional information about Wal-Mart can be found by visiting http://walmartstores.com, and on Facebook at http://facebook.com/walmart and on Twitter at http://twitter.com/walmart. Online merchandise sales are available at http://www.walmart.com and http://www.samsclub.com.
About Marvel Entertainment, LLC
Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world’s most prominent character-based entertainment companies, built on a proven library of over 8,000 characters featured in a variety of media over seventy years. Marvel utilizes its character franchises in entertainment, licensing and publishing. For more information visit http://www.marvel.com.
Born and raised in Dallas, Mark has been a movie critic since 1994, with reviews featured in print, radio and National TV. In 2001 he started the Entertainment section of the Herorealm website, where he contributed film reviews and celebrity interviews until 2004. After three years of service there, he started Bigfanboy.com, which has become one of the Dallas film community's leading information websites. Bigfanboy hosts several movie screenings in the Texas area, and works closely with film and TV studios and promotional partners to host exciting events and contests. The site also features a variety of rare celebrity and filmmaker interviews, and Bigfanboy.com regularly covers the film festival circuit as well. In addition to Hollywood reporting, Mark has worked for many years as an advertising and sci-fi/comic book artist. Clients have included Lucasfilm Ltd., Topps Trading Cards, The Dallas Mavericks and The Dallas Stars. From 2002 until 2015 he managed the Dallas Comic Con, Sci-Fi Expo and Fan Days events in the DFW area. He currently catalogs rare comic books and movie memorabilia for Heritage Auctions, and runs the Dallas Comic Show conventions, but remains an avid moviegoer and cinema buff. 
See the technology behind the Amazing Spider-man Secrets Unmasked Tour at: http://www.spiderclimbing.com and at http://www.facebook.com/spiderclimbing
Warning to parents. Don’t disappoint your kids. THERE IS NO SPIDERMAN at this event. The poster is worded in such a way that any reasonable person would expect them to have someone in costume for the event. No. The free pic is of your kid standing next to the back of the truck next to a picture of spiderman. Pathetic.
Sorry to hear that, Crystal. We didn’t organize it, just spread the word.